24/7 Dress in Fern

9 reviews

$ 54.95

Our 24/7 dress is the most comfortable piece of clothing you will ever wear.  With dolmen sleeves, a flattering, flowy fit, and buttery soft fabric this dress is like wearing pajamas all day long (except no one will know).  We've designed this dress to work for every season of life: before pregnancy, during, after, and beyond.  It is truly is a modern day house dress.  Every dress comes with snaps at the neckline to make breastfeeding a breeze and of course pockets for the millions of things we carry around everyday.  Don't stress too much about the fit they are very forgiving.  Happy shopping!

95% Rayon 5% Spandex

Model is wearing a Small/Medium. 


Small/Medium = 0 to 8

Large/XLarge = 10 to 16

2X/3X = 18 to 24


                       S/M             L/Xl           2X/3X

Chest             40.5in          43in            45in 

Length            41in             42in            43in

Customer Reviews
4.8 Based on 9 Reviews
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Elizabeth C.
United States United States
Love this dress!

This dress is so soft and easy to wash and wear. I'm 36 weeks pregnant and it's all I want to wear - and I plan to wear it a ton during the breastfeeding newborn haze to come. It's cute and comfortable.

United States United States
Love this!

I wear ties in a knot(s) at my side for the most comfortable maternity shirt. The button down front is perfect for breast feeding but not exposing more than what you need. Great post partum early days as a gown and as you get more mobile it’s a go to comfy and stylish top or dress!

United States United States
Very comfortable and functional

It is approximately a thousand degrees in NY right now. Between being extremely pregnant first and then all the post birth hormonal changes making things extra hot and awful you need to be comfortable. This dress is light, super soft, stretchy, but not clingy at all, and reasonably flattering both in late pregnancy and postpartum when everything about your body is mushy, weird and changing. It is easy and comfortable to breast feed in. Unlike other nursing dresses it’s not sleeveless so you can wear a bra with it and feel somewhat modest between episodes of whipping out your boob to feed the babe and can go out if you need to without looking like you’re wearing a nightgown. All in all SO GLAD I bought more than one of these.

Great postpartum dress!!

So comfy! I wear mine all the time to run errands and even dressed it up to wear to Easter brunch! The only downside is that I leaked some milk through it and it stained it even after I washed it as soon as I got home. Now I have to wear a jacket with it.


I absolutely love this dress! I bought for more of a nightgown and to wear around the house after baby but I can also wear it now at 30 weeks as it's little oversized. I'm petite, 5' 100lbs (pre-pregnancy) so the XS works but is long. I may hem it. Please restock the other colors in XS! I would love to purchase in Navy and Gray.

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